Free White Paper: 10 Strategies to Succeed with Digital Billboards

Billboard owners who have incorporated digital in their outdoor advertising business will tell you that it truly is a different medium. Digital billboards are more dynamic, offering advertising and earning capabilities beyond static billboards, and selling space on a digital board may require a different approach.

This white paper provides in-depth information for success in selling digital billboard advertising. You'll find answers to your questions about digital billboards, including the most important, "How can I make money?"

Here are a few of the strategies discussed:

Setting rate and pricing strategies
Understanding the strengths of the medium
Knowing a realistic return on investment to expect
Targeting appropriate advertisers
Selling against the competition
Encouraging ad renewals

Lower costs have made digital billboards more affordable than ever. Join the growing list of Watchfire customers worldwide who are enjoying success with digital outdoor.

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